snom’s New Pricing Strategy Shakes up the Entry-Level VoIP Handset Market


author By Patrick Byrnes, 21/03/14
Snom

As of today, snom have announced a big change in their entry-level handset pricing strategy, dropping the price of the 3 series handsets. This reduction in price has been deployed to bring snom’s high quality and reliable handsets within reach of small businesses in the UK.

“In order to facilitate growth, small businesses need to be able to invest in affordable, powerful handsets that will ensure business continuity, as well as opening the door to the additional features of unified communications made possible by SIP.” Explained Patrick Byrnes, Director for snom partner PackNet “the snom 3 series is already used extensively by our customer base, and has proven itself over the last 6 years since we launched our VoIP platform Metis, to be extremely reliable whilst providing a solid ROI for our customers.”

The 3 series handsets remain the longest standing models in the complete snom range and are used throughout businesses across the UK. Meeting snom’s exceptionally high standards for reliability and durability, the 3 series firmware-based design feature set uses the same code developed for the more sophisticated 7 and 8 series handsets.

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“Since the development costs for these handsets were written down some years ago and the software is kept up to date with firmware upgrades developed from our higher end handset models this is a natural move to pass these cost savings on to snom customers” explained John Bennett Managing Director of snom UK.

The 3 series handsets were originally installed by medium to large enterprises for use with a wide range of on-site IP PBXs. More recently, VoIP service providers are offering snom handsets for use with their hosted VoIP solutions, due to its easy auto-configuration, which allows customers to get online quickly.

“In the UK the SME market is key to snom and by reducing prices on the 3 series we can ensure these businesses have the option of a low costs introductory model without the loss of resilience, reliability and ongoing feature support that they may be driven to in today’s tough economy” added Bennett.