A new report has identified an increasingly widespread deployment of session initiation protocol (SIP) trunking among businesses, with the desire to capitalise on the cost benefits of the technology being cited as a primary incentive.
The global study, the ‘2012 SIP Trunking State-of-the-Market Report’, carried out by Webtorials Editorial and Analyst Division, found that SIP trunking – a technology which facilitates the reception and transmission of business VoIP (voice over internet protocol) signals without replacing conventional landline-based business phone systems – is now in place in almost a third of all enterprises surveyed.
According to the study, when asked what had motivated them to adopt SIP trunking, 68% of respondents cited cost benefits as the prime factor, along with the essential functional qualities of SIP trunking.
The study found that in terms of cost benefits, most of the firms questioned had not been disappointed, with savings on average amounting to around 33%.
An additional factor in influencing the decision to implement SIP trunking was identified as the capacity to ‘add new SIP-based features’; a reason cited by 50% of those surveyed.
As well as business VoIP access being made possible via SIP trunking (an application reported by 89% of respondents), the report also identified SIP trunking as the doorway to videoconferencing (cited by 65% of those surveyed), as well as unified communications, whereby communications via different media are received at a single reception device (a feature favoured by 69% of respondents).
Commenting on the report’s findings, Webtorials publisher and editor-in-chief, Steve Taylor, said:
“SIP has been a relevant topic for almost a decade but we are just now seeing the adoption and implementation of the technology take off as the barriers to implantation disintegrate.”
It is generally accepted that many smaller firms have also benefitted from SIP trunking and business VoIP via the services of a business VoIP provider or VoIP reseller.