Packnet Blog

Trinity Mirror, the UK’s largest newspaper group and publisher of, among other titles, the Daily Mirror, Sunday Mirror, and People, is to upgrade its business phone systems across the organisation by introducing a new state of the art business VoIP system.

The planned implementation of business VoIP (voice over internet protocol) is part of a major overhaul of the company’s communications and IT infrastructure; helping the organisation, according to its Chief Information Officer, Tony Pusey, ‘to survive in what is effectively becoming a digital world’.

As with many other companies attracted to business VoIP and internet protocol (IP) telephony in in general, Pusey said the Trinity Mirror decision to implement the technology was part and parcel of its need to ‘facilitate…much easier and better mobile working’; and to provide the organisation with a more flexible and manageable platform ‘that actually can change at the speed of…innovations’.

Business VoIP, whether installed in-house; facilitated through the adaptation of existing business phone systems via session initiation protocol (SIP) trunking; or secured at low cost through the services of a remote business VoIP provider or VoIP reseller; is known to offer companies the capacity to have complete and instant control over the number of extensions and connections they wish to establish in an office; as well as offering staff complete mobility over where they choose to make and receive calls.

In addition, business VoIP and IP telephony offer the potential to receive at a single point, communications from a number of different media – including faxes, voice messages, email and video.

Given the increasing pressures on newspapers to secure the latest news stories at the fastest rates, regardless of location, Pusey said that the company’s decision to adopt new technologies including business VoIP had been accepted by virtually all its journalistic staff.

Callum Byrnes