Packnet Blog

Reliance Jio Infocomm, led by Mukesh Ambani, is preparing to launch by 2014. To ensure this launch goes smoothly, the firm is making infrastructural deals at an alarming speed. The most recent deal is one with mobile messaging platform Nimbuzz, which helps the user to integrate email and social media contacts to create a messaging service on all platforms.

Nimbuzz CEO Vikas Saxena believes that the platform comes with fantastic potential and can work well. It is also expected that will be faster with 4G networks. Saxena said:

“The kind of speeds that I have seen on 4G demonstrations is fantastic. If only India allows us to launch voice over IP phone calls, Nimbuzz will be attaining new heights.”

Reliance Jio Infocomm plans to incorporate Nimbuzz with mobile devices formatted separately with the firm’s 4Gs services.

Revenues in mobile advertising have increased by 350 per cent during the last 12 months and this number is expected to grow even further in coming years. If India allows voice over IP telephony, Jio Infocomm can make voice telephony available by using VoIP which would see Nimbuzz having an integral role to play in designing any apps required.

Jio Infocomm is already able to offer VoIP services but there is a degree of clarity needed with regards to how the firm will offer voice telephony and broadband internet as a bundle.

Reliance Industries Limited has also agreed deals with a number of other companies in gearing up to the launch. It has struck a deal with mobile giant Samsung for the design of its 4G-compliant mobile devices, which will come with a mid-range price tag.

Using the current infrastructure, the firm has also teamed up with Reliance Communications to take advantage of its fibre optic cable network, which is spread over the country.

Callum Byrnes