A recently published report into the market in the US for unified communications (UC) has revealed the key part currently being played by session initiation protocol (SIP) trunking in facilitating internet protocol (IP) telephony.
The report, by media and IT analysis company, International data Corporation (IDC) reveals that the momentum for selecting SIP trunking among IP telephony transmission providers has grown considerably in recent months and should now be seen as playing a key role in UC adoption.
The option to use SIP trunking is also viewed by IDC as one which should be given full consideration by companies considering adopting IP telephony and UC services; particularly as it sees each company as having specific and individual needs, and should therefore, it argues, select the most suitable tools and features relevant to their operations; whilst giving equal consideration to which providers they will source these tools and features from.
The IDC report’s authors also warn against unwarranted hesitancy in adopting appropriate UC measures. Rich Costello, senior research analyst, Enterprise Communications Infrastructure, at IDC said:
“It’s an on-going effort for customers to understand and identify appropriate business cases for UC and the overall complexities associated with it. But, once that connection is made, UC delivers.”
The comment chimes in with those made by other industry executives on the technical and financial advantages of utilising the knowledge and services of a host supplier such as a third party business VoIP provider or VoIP reseller, rather than committing to in-house projects.
The report’s analysis of the current state of UC majors on the adaptation of business phone systems, via such means as SIP trunking, to receive voice telephony through business VoIP (voice over internet protocol). It does however also look at the non-voice communications which are also facilitated by the adoption of IP telephony and UC.