LG-Ericsson targets prove easy for Pragma

A distributor that was founded to form a channel in the UK for IP PBX firm LG-Ericsson, says that its targets have been smashed in their first half a year of trading

The firm, Pragma Distribution, established by three ex-Crane executives in the summer of 2012, is currently doing business with 70 resellers as it brings even more UC, data and voice kit from LG-Ericsson to the UK.

MD Tim Brooks told ChannelWeb that the firm is managing to trade 160% before the yearly plan, which was set out at the start of the distributor’s trading life last September.

Pragma now has an 11-strong team with that number expected to increase by 100% by 2014 according to Brooks.

Pragma is working exclusively with LG-Ericsson. However, it is further in the development stage of a CTI client with another firm which is set to bring IP telephony power to desktops. Brooks said:

“Where there are gaps in the core portfolio we will work with local providers to address that. But that is secondary to the core mission, which is to grow LG’s revenue and market share in the UK.”

He went on to say that the emphasis lies with ensuring that resellers understand the sheer size of the LG-Ericsson portfolio, which includes its DECT Wi-Fi handsets, video terminals, UC and mobility call recording applications.

He chose not to talk about the decision by Avnet to close the firm’s UC division in the UK but made his opinion known that specialist comms kit fails to be of use to broadline distribution.

“The team we have here has many years of experience supporting telephony, IP telephony and UC.”

“A number of organisations tried to move into the voice space and found it very difficult as it was not as ‘plug-and-play’ as they believed.”

He went on to say that voice resellers prefer to team up with suppliers with the same tradition in voice as they possess themselves.