Investment group slashes phone costs through SIP trunking


UK-based financial management group Charles Stanley & Co. Ltd has announced the achievement of substantial savings in phone costs following the recent upgrading of its internal exchange, claiming that more savings are on the way.

The group says that the savings it has achieved thus far, which amount to £100,000, are based on an almost immediate reduction in line rental costs, achieved through the adoption of session initiation protocol (SIP) trunking. The group predicts that SIP trunking will now help it achieve further savings of £100,000 between 2012 and 2013.

Charles Stanley says it decided to opt for SIP trunking to implement in its business phone systems following the successful deployment of SIP technology for its stock dealing boards.

SIP trunking, which helps facilitate the transmission and reception of internet-based data like internet protocol (IP) telephony and business VoIP (voice over internet protocol) signals, has also, the group says, led to increased efficiencies in business phone systems management. The company says the single unified network is making it easier to route calls and upgrade phone line extensions.

In addition, Charles Stanley says that any office relocations undertaken by its trading arms are no longer as disruptive from a client communications point of view, given the opportunity of using the same phone extension regardless of location that business VoIP provides.

Commenting on the introduction of the new IP telephony network, Charles Stanley’s ICT manager Mark Smith referred to how quickly and unobtrusively the phone extension transfers had been carried out. Smith said:

“…it only took a couple of minutes to switch the numbers over during trading hours allowing our traders to continue with business as usual with absolutely no disruption.”

The project as a whole has also been praised by Charles Stanley for having taken only six months to complete.








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