Packnet Blog

Business VoIP (voice over internet protocol) has shown significant expansion in New Zealand and is likely to grow even further, a new report has strongly implied.

The report, issued by respected independent research organisation Frost & Sullivan, points to business VoIP and telephony in general being one of the main catalysts behind what it claims is a 6.6% growth in the unified communications (UC) market in New Zealand over the course of 2011.

The report predicts that voice telephony will continue to be a strong influencing factor in helping the market to grow well into 2018, at a compound annual growth rate (CAGR) of more than 9%.

The market, says the report, will be further boosted by the capacity of enterprises to benefit from online rather than premises-based solutions, thus helping to reduce set-up and ongoing maintenance costs.

In the case of business VoIP, this has of course been demonstrated globally via the increasing use of a host business VoIP provider or VoIP reseller to provide such services, where the cost of installing in-house internet protocol (IP) telephony equipment would otherwise prove too prohibitive.

The report adds that although videoconferencing, another popular IP telephony service, will also play a significant role in UC adoption, it is voice telephony which is likely to be seen by end users as the most important aspect of UC for their organisation.

UC, which essentially equates to the receipt of different communications signals via a single terminal point, has been strongly influenced by developments in IP telephony and business VoIP over the years, with voice calls, faxes and emails all conveniently accessed by the end user at a common IP telephony reception point.

The Frost & Sullivan report could be said to demonstrate further that UC, business VoIP and IP telephony will continue to be taken up on an increasingly global scale.

Callum Byrnes