More should be done to promote advantages of broadband, says expert


An expert on broadband has spoken about the efforts being made to promote the advantages of having a fast internet connection.

Edd Dawson, who edits website broadband.co.uk for domestic users, thinks that more needs to be done, as the benefits of super-fast internet connectivity remain largely unknown to many people.

More people, especially small to medium businesses are taking advantage of broadband as it offers a wealth of options for communications. An increasing number of businesses are opting for voice over internet protocol (VoIP) telephony instead of traditional landline based business phone systems. This is because of the reductions that can be made in the cost of calls, especially international ones, but also the flexibility offered by IP telephony.

As well as offering traditional features such as call diversion, voicemail and hunt groups, VoIP can enable calls to be routed to the mobile phone of an employee not present in the office.

Even though the uptake of VoIP and broadband internet connections is expected to grow during 2011 – researchers ABI expect the global number of mobile broadband subscriptions to top 1 billion this year – Mr Dawson thinks that many are still unawares of the advantages on offer. He said:

“Broadband is underestimated by some people.

“The more that can be done to show people the benefits, the more likely people are to want to take up the services.”

Further research by ABI showed that we can expect to see a dramatic increase in the number of mobile broadband users in the coming years, with 6.6 billion subscriptions expected by 2016.

His comments come as the coalition government, whilst in the process of initiating huge cuts in funding across the United Kingdom, is still investing money into the research of high speed internet connectivity through the Photonics HyperHighway initiative.