Business communications: keeping pace in a changing world


It is a fact that communications within organizations, and between organizations and their customers, are becoming increasingly complex.

There is, for example, an increasing blurring of the distinction between staff communicating from the office and communicating outside the office.

Business VoIP (voice over internet protocol) has freed up the need for staff to use an office phone number exclusively from within the confines of an office, which has in turn enabled companies to save money on the cost of calls made from outside the office. There may well in future be pressure to extend business VoIP to work with mobile phone usage.

Likewise, old barriers to communications are fast breaking down. With business VoIP, for example, it is now possible to enjoy multi-party voice conferencing, regardless of location. In a similar way, internet protocol (IP) telephony is expected to do away with having to rely on fighting to book that room with the static equipment and large screen in order to take part in video conferencing; it might well be possible to participate in multi-party video conferencing regardless of one’s location.

At the same time, of course, customers cannot be dictated to as to how they prefer to communicate; some, for example, currently still using faxes. Against this, there is some uncertainty about whether, for example, social networking sites are on their way out, or whether, on the contrary, they will eventually kill off email communications.

Amidst all this excitement, it is important to remember that it is not the particular media which people use that can act as a barrier; they only become so if we are unable to integrate these different communications flows effectively.

Using the services of a host business VoIP provider or VoIP reseller is an effective way of keeping pace with, and responding to, such trends; and without any need to take risks on heavy capital expenditure.