Broad-Connect Telecom's SIP trunking services to form basis of Lync network

Broad-Connect Telecom, the U.S. cloud-based communications firm, announced last week that its SIP trunking infrastructure and solutions portfolio will form the foundation of a Microsoft Lync network, allowing hosted voice companies to provide their customers with Unified Communications applications.

After undergoing rigorous testing, the firm’s SIP trunking offerings were Lync Server 2013 qualified as they met the necessary criteria of the Microsoft Unified Communications Open Interoperability Program for business telephony. It is one of just 14 companies throughout the world which have the qualification at the moment.

Broad-Connect Sales Vice President, Ravi Prasher, said that the qualification is one big achievement for the organisation and went on to explain:

“We intend to leverage Broad-Connect’s highly flexible and scalable network and experience with unified communications, particularly with Lync, to grow our end-user business.

“We want to simplify the process for our customers to provide a streamlined unified communications experience to their customer base, and our expertise will help them implement Lync projects on time and within budget.”

When compared to normal public switched telephone network services, the option of SIP trunking is more cost-effective and offers greater flexibility – something which appeals to many firms. Microsoft’s latest offering gives firms access to these services, as well as net calls and greater conferencing services, thanks to Lync’s core features.

Broad-Connect helps companies optimise voice deployments of Microsoft Lync as it secures SIP trunking services on the border of the network, enabling SIP media to flow seamlessly for UC deployment.

Broad-Connect’s data, voice, video and IT security solutions portfolio provides termination and interconnection options, all of which are delivered via a reliable and extensive network. Broad-Connect, which has one of the largest next-gen networks in the whole of Canada, has operational control which ensures voice traffic throughout the country can maintain end-to-end management quality.