Yealink in business VoIP project for US start-ups

Business VoIP (voice over internet protocol) handset manufacturer Yealink has commenced involvement in an internet protocol (IP) telephony service designed to assist new enterprise startups at a dedicated hub based in the American Tobacco Historic District in the U.S. county of Durham in North Carolina.

The start-up hub – known as American Underground – has reportedly proved sufficiently inspirational for Yealink to provide its equipment on a free of charge basis.

Partnering Yealink in the American Underground IP telephony initiative – and also offering its services free of charge – is telecommunications company, Bandwidth.

Commenting on Bandwidth’s eagerness to participate in the project, Noreen Allen, the company’s chief marketing officer, said:

“American Underground is a centre for innovation and entrepreneurialism in this market. We love the energy of the space and the incredible environment they’ve created for startups

“We see the potential for startups to do revolutionary things — both in this market and around the globe. As they grow and succeed, we’re proud to stand beside them, fueling that potential with innovative products and services.”

Yealink business VoIP desktop phones are a popular choice among many small to medium-sized enterprises (SMEs) around the world, owing to their user-friendly interface and wide range of features.

The versatility of Yealink phones in being able to integrate with premises-based IP telephony systems, business phone systems adapted for VoIP use via the addition of session initiation protocol (SIP) trunking, or – as is reportedly the case with the IP telephony system at American Underground – cloud-based models of the type arranged by a host business VoIP provider or VoIP reseller, has also helped greatly extend Yealink’s penetration of the business VoIP and IP telephony sectors.

The use of IP telephony and business VoIP services by American Underground reflects an increasing trend among many new companies worldwide to automatically opt for business VoIP and IP telephony when choosing their telecommunications operating system.