Survey reveals increased IP penetration among businesses likely for Australia in 2012


A survey by specialist IT publisher and software provider, ZDNet, has identified an enthusiastic desire for IP telephony among Australian companies, with a significant percentage saying they had plans to adopt an IP telephony solution within the next two years.

According to the survey, 18% of those questioned said they intended to introduce IP (internet protocol) telephony by the end of 2012. On top of this, 13% of respondents said they had plans to implement an IP telephony solution in 2013.

33% of those companies surveyed said they already had implemented IP telephony.

Among the reasons for wishing to adopt IP telephony, ZDNet identifies what it believes is a ‘key requirement’ among those businesses surveyed: namely, ‘remote access to core functionality’.

This particular strength of IP telephony has been cited in many previous surveys on the topic, and is said to partly reflect the need among businesses to adapt to an increasingly mobile workforce; IP telephony applications such as business VoIP (voice over internet protocol), for example, can enable staff to make and receive calls via the same telephone number regardless of their location, and without incurring any additional call charges.

ZDNet also claims that it is ‘safe to assume’ that any planned IP telephony solution will be implemented via the services of a host company such as a business VoIP provider or VoIP reseller.

As well as the obvious cost case for using a host IP telephony service rather than investing in the necessary in-house equipment and technology, ZDNet argues that, in the age of cloud computing, most modern businesses are already ‘more predisposed’ to the provision of virtual technology systems.

ZDNet says that the biggest drivers of IP telephony adoption in 2012 and 2013 will be medium-sized businesses (those employing between 100 and 999 staff).