Government minister Lansley calls for improved rural broadband

Health Secretary and MP for South Cambridgeshire, Andrew Lansley, has added his voice to the growing demands for high-speed broadband access to be made available to homes and businesses in rural areas.

Speaking after visiting Brand Creative, a marketing agency in his constituency, and hearing from staff how poor broadband speeds were having a negative impact on their work output, Mr Lansley said he accepted this was a major issue for his constituency as a whole. He commented:

“Telecoms providers generally offer good broadband coverage in urban and commercial areas, but this does not reach enough rural areas in the county.”

Mr. Lansley added that he would encourage as many people as possible to lend their support to a national campaign, Connecting Cambridgeshire, which calls for improved broadband speeds wherever they are currently lacking in the Cambridgeshire area, saying:

“I would urge everyone in Cambridgeshire to register to show where there is a high demand for better broadband so we can attract investment from suppliers.”

In the wake of Mr Lansley’s visit to his firm, Method Creative’s Kirsten Corrigan explained the type of improvements that would occur were his company able to access quality broadband channels. Corrigan said:

“Securing effective broadband would enable us to better serve our international clients as well as global brands, such as Red Bull, as we need to continually interact with their servers throughout the day to make updates. Poor strength broadband can often make this problematic, especially if dealing with video content.”

Lack of effective broadband capacity is also known to be an issue for those wishing to take advantage of added value web-based services such as internet protocol (IP) telephony and business VoIP (voice over internet protocol).

Inability to access IP telephony and business VoIP can mean that companies may be saddled with slow, inflexible and inefficient landline-based business phone systems.