Campaign intensifies for superfast broadband in rural Lincolnshire

An ongoing campaign by Lincolnshire County Council and businesses in the region, which calls for rural parts of the county to be granted access to the same superfast broadband speeds as those currently available in urban areas, has been stepped up with the release of a map detailing the precise spread and magnitude of the so-called broadband ‘not-spots’.

The campaigners say they hope that the map will generate greater awareness, particularly among those businesses situated within the underserved areas of the county, of the disadvantages of not having access to quality broadband.

According to Lincolnshire Chamber of Commerce’s chief executive, Simon Beardsley, whose organisation is among those campaigning for superfast broadband to be expanded throughout the county, one area of Lincolnshire where businesses particularly need to be galvanised into action over poor broadband quality is Skegness.

Talking about the map, Bearns said it should be:

“…a stark wake-up call for all businesses in Skegness and the surrounding area to realise just how much we are missing out on.”

The campaigners point to the lack of availability in areas such as Skegness of many basic internet services, such as BBC iPlayer, and frequent difficulties in accessing even basic emails.

As well as a prerequisite for accessing the web effectively, superfast broadband is also considered essential for internet-based added value services, like business VoIP (voice over internet protocol) and internet protocol (IP) telephony, regardless of whether these are accessed via an in-house facility, through the services off a host business VoIP provider or reseller, or via the special adaptation of existing phone exchanges using session initiation protocol (SIP) trunking technology.

The group leading the campaign, which also includes the Federation of Small Businesses (FSB) and the Institute of Directors (IoD), says it aims to generate 10,000 business signatories online by December, which it will then present to key players involved in the provision of broadband infrastructure.